Our Dream Is Our Business
Our dream is our business. Like an actor is in show business, we are in the business of making our dreams come true.
Our business is something that is personal to us. It's no one else's business. It's not that it's a secret, it’s just that it doesn't apply to anyone else. Our dream and our DNA are an exact match. It's ours to explore and enjoy every facet, like a sparkling diamond.
Since we are the founder of our business, we need to know it well. There are at least three aspects of knowing our business: the dream, the business, and the people.
The Dream
We can't lose sight of the fact that our business is our dream. We need to experience the feelings that give us satisfaction. Otherwise, it just becomes a job. For example, we might want the satisfaction of directing our own creative efforts, or we might want the satisfaction of people enjoying our books. Our dream should be a way to meet those needs.
Additionally, we want to know every detail about our dream! Our dream is like a house we build from scratch. We decide everything, the location, number of bedrooms, colors, textures and materials. Warning, this can be overwhelming! The good news is we can decide things as we go along.
Our dream is something we could write a book about, and we should! It's an inspirational story. We write one chapter at a time. Eventually we will know our dream so well we will have a book. Our dream is ours. It's up to us to bring it into the world. We do that by practicing day-by-day.
The Business
Our business is where we get to unleash our creativity. This is where we get to use our unique talents to serve others. This is where dreams get real. We craft our products and services, deliver them, and listen for feedback.
What service do you want to provide? What is unique about your service? What is your style?
We should know our products and services like the back of our hand. We know which isle every product is on. We can recommend the right product, and explain why.
We do all of this in our unique style. It might be your red plaid shirt and your smile. It might be your gift of gab. It might be your genius-like expertise. Even if you sell nails, your people will only want to buy nails from you.
The People
You know who you want to serve. What do they need? What would they want? What would delight them?
What do you want the people you serve to feel? This is key! For every interaction a person has with your business, how do you want them to feel? Because feelings are as important as the service.
For example, how do you want people to feel when they see your business? If they have to wait in line, how do you want them to feel? How do you want people to feel when they reach the front of the line? How do you want people to feel when they interact with you? How do you want people to feel when they leave? How do you want people to feel a day later?
People will choose a business that makes them feel good. People will recommend a business that makes them feel good. People will come back to a business that makes them feel good. Because they feel cared for, and that is what serving is all about.
We don't have to be perfect. If we try to be perfect, we will always fail. But we can make people feel good (or better) by owning up to our mistakes.
Finally
Our dream is our business. Our dream is an exact match to our DNA. Our business is where we get to unleash our creativity and use our unique talents to serve others.
This is our one opportunity to create a life where we use our talents and live our dreams. Our dreams don't have to generate a single dime. Not all profit is measured in dollars and cents. The greatest profit is living a purposeful and fulfilling life.
Part IV
There is a fourth part to following your dream, doing what you believe in, serving people you care about, and knowing your business. But I will leave that for next week.
You can read previous posts here: Part I, Part II.
To your success!
"No one can compete with you on being you, and most of life is a search for who and what needs you the most." —Naval Ravikant
What is your dream?
My dream is to write small but powerful books that simplify success, and plant them like seeds.
My first book is "How to Build a Foundation for your Dreams." You can read it FREE at www.jamesonsuccess.com/books.